Gaming 360

Micrsoft is aiming to shift 10 million Xbox 360 in 12 to 16 months of launch. Speaking at the ELSPA International Games Summit today in London, Peter Moore, corporate vice president of worldwide marketing and publishing, said that his target was to sell 10 million 360s around the world in the “first 12 to 16 months of launch. The Xbox 360 which is due to launch this holiday season in all 3 major territories.

To sell 10 million units within a 1 year period would be brilliant, considering it took 3 years to shift 20 million Xbox consoles, the figures suggest that Microsoft aim to keep the price point as low at launch as possible to reach there 10 million target. The target is not impossible, Sony’s PlayStation 2 sold over 16 million units last year alone.

If Microsoft where to reach this target it would show Microsoft is truely a rival to Sony’s dominance in the home console market.